Entertainment Advertising Design
The objective of this project was to create a gig poster in a 90s Rock Poster Style for and "underground"/"unknown"/"not-so-well-known" artist.
Benee is a New Zealand, alternative pop singer-songwriter who went viral during the early days of TikTok for her song, "Supalonely".
For this project, I decided create a gig poster inspired by her most recent song "Green Honda" (released February 2023). This included remaking her logo, choosing a date and venue for said gig.
Role:
Art Direction, Designer, Illustrator
Timeline:
4 weeks
Tools:
Adobe Illustrator
Year:
2023
MOODBOARD
SKETCHES
I chose Sketch 1 because I wanted to explore the concept of lighting. The background and various circle shapes were designed to symbolize car headlights and a bright spotlight, adding a sense of movement and energy to the composition.
For the color palette, I used lime green and magenta, which were prominent colors in the music video. These bold tones not only tie the poster to the video but also create a dynamic contrast that draws attention and enhances the overall visual impact.
TOUCHPOINTS
