Entertainment Advertising Design
Set in the fictional Rosewood, Pennsylvania, the plot follows four best friends- Aria, Hanna, Emily, and Spencer -whose secrets are consistently threatened by the anonymous "A", who begins harassing them after the disappearance of their clique leader, Alison.
The objective of this project was to recreate a poster for an existing TV show, and after creating said poster, then create several touchpoints (social media post, streaming platform, etc.).
Role:
Art Direction, Designer
Timeline:
4 weeks
Tools:
Adobe Photoshop, Adobe Illustrator
Year:
2023
LOGO DESIGN
Balancing an eerie and mysterious ambience with sleek, stylized lettering while maintaining a feminine touch.
FINAL LOGO
TYPOGRAPHY
MOODBOARD
SKETCHES
The chosen design was one that I felt effectively captured the essence of the show, focusing on themes of grief, friendship, and the healing power of companionship and support. Additionally, I felt the design incorporated a subtle layer of mystery, which complemented the show's tone.
However, I decided to make some changes to the original poster design/sketch. Instead of featuring the name of one of the characters on the tombstone, I opted to chisel the show's title, Pretty Little Liars, into it.
This decision stemmed from my belief that while the character Alison's disappearance is central to the story, the show primarily revolves around the four girls- Aria, Hanna, Emily, and Spencer -as they navigate the loss and secrets that stem from the loss of their clique leader, Alison, along with the many lies that link them to her.
Highlighting the title allowed me to emphasize their journey and collective experience.
TOUCHPOINTS
